Member-only story
This is the second part of the story about Carlos Ghosn, a fugitive, an erstwhile company executive and a management genius.
If you have missed the first part of this story, please give it a read by clicking on this little link right here (PART 1).
In the first part, I’ve discussed Carlos Ghosn’s previous accolades in Michelin South America in Brazil and his successful first stint at Renault before being appointed Renault’s point man at Nissan.
The etymology of the word Nissan is a shortening of Nihon Sangyo, which roughly translates to “Japan Industries”. In this part, I will talk about Nissan, and its rise and fall in the global automotive industry.
The Rise Of Nissan
Nissan’s meteoric rise in the worldwide automotive market in the space of only three decades up to the 1970’s after the World War was spectacular. Nissan had a presence worldwide from Florida to Cape of Good Hope.
It was not until the 1990’s, when the Japan’s economic bubble burst, that Nissan ran…
